Ad blockers robbed an estimated $21.8 billion in global advertising revenues in 2015, and this is forecast to rise to a phenomenal $41 billion by 2016 – 14% of the global ad spend. According to a report from Adobe and PageFair, 16% of the US online population used a form of ad blocking software during Q2 2015, increasing 48% from last year to 45 million monthly active users (MAUs). The problem is even worse in Europe, with 77 million MAUs in Q2 of this year. This poses a serious threat to the revenues of publishers and broadcasters – video protection is a pricey affair and therefore video advertising comes at a cost, which also produces a very high cost per…