BT has been as bold over distribution technology as the content itself for its sport channels, but then it had to be given Sky’s entrenched position in sports rights in the UK. BT Sport succeeded in at least ruffling Sky’s feathers and arguably making serious inroads firstly by biting into the English Premier League pie and then seizing exclusive rights for the EUFA Champions League and the lesser Europa League. When it comes to technology there is no argument, since BT Sport has clearly seized the initiative over quality where Sky used to reign supreme. This became clear in June 2015 when BT beat Sky to the draw by announcing Europe’s first dedicated 4K sports channel, BT Sport Ultra HD,…