Apple finally launched a new Apple TV alongside some new iPhones. It comes with Siri voice control, and runs a new OS called tvOS, an iOS extension, designed to hold back the drift to Android TV. The device has its own App Store, and Apple is inviting people to write games for it, putting it up against Sony PlayStation and Microsoft Xbox. Siri offers voice search and touch control and shows results from multiple video providers simultaneously. Apple is the master of touch, why not build the TV control experience around it. We’re surprised no-one has done this before. Oh that’s right, everyone has in allowing a tablet or phone to be the TV remote No news on what it…