US encoder specialist Elemental Technology is aggressively filling out its product line, trying to grow up quickly so it can go head to head with larger businesses like Harmonic – this week adding a statistical multiplexing product and improving its existing video operations management module Conductor. Elemental first came to our attention when Faultline wrote a parody of the CEO of rival software encoder specialist, Envivio. Elemental’s CEO Sam Blackman thought it was hilarious – and clearly has no plans to make the same mistakes that Envivio has. But there are parallels between the two companies – as Elemental slides sideways into neighboring markets – Origin servers and statistical multiplexing (stat mux), Envivio is also trying to augment its product…