Our ears always perk up when an encoding chip is mentioned and since it’s been some time since any specialist ASIC encoding architectures were unveiled to drive large scale, real time encoding, it’s been quite a wait. Of course Imagination Technologies doesn’t actually make chips, just designs graphics cores for other people’s chips. However, our ears pricked up when someone in the office said “Imagination launches an encoder at MWC.” It’s been a few weeks since then, but we caught up with Peter McGuinness, director of multimedia technology at Imagination, and asked him what the target market is. Of course the company is not in its first generation, this is more about taking encoders to the next level. McGuinness showed…