Interruptions are OTT video’s public enemy number one

It is pretty damn obvious that the more an OTT service fails to deliver to your device, the more likely you are to “uninstall” that app and never look at it again. Being in the QoE business Conviva has asked 1,500 people in US interviews to prove this beyond a shadow of a doubt. In essence it aimed to find out how sensitive people are to their playback experience in Product Research (towards purchase), Entertainment, News, Education and Self Improvement. At Faultline we view QoE of OTT video on portable devices as the Holy Grail and the most significant improvement you can add to your service. The results were pretty straightforward with one in five (20%) saying they abandon poor…