MediaTek is accelerating its efforts to infiltrate every area of the mobile and embedded market with its chipsets, while assembling partnerships to continue its transformation from low cost handset supplier to Qualcomm-style platform. At an event in London today, the Taiwanese semiconductor company placed heavy emphasis on the smart home and the consumer side of the IoT (internet of things), with an acquisition and several partnerships centered on these areas. With the smartphone market under severe pressure, MediaTek and its peers not only need to diversify their target markets, into embedded IoT spaces, but also turn the handset itself into the controller of the connected life. This, the industry hopes, will spark a new wave of consumer interest in higher…