FreeCast-owned Rabbit TV said this week that it now has over 4 million subscribers, something achieved in little more than two years on the market. With what looks to be the biggest ever Q2 subscriber loss (see separate article in this issue), the pay TV industry still hasn’t turned the corner on the phenomena of cord cutting – or more typically, cord shaving. The latter practice, of opting for a cheaper bundle and supplementing it with an OTT service, is particularly damaging for pay TV, as the largest margins are enjoyed on the premium bundles. Consequently those OTT platforms have found that there’s quite a lot of space in which to coexist with the pay TV providers – who were…