Gracenote and Rovi compete in very similar markets, providing the metadata that populates the EPGs and UIs of operators globally. Gracenote’s IBC announcement was that it had launched DVR Extend for Live Sports, a new feature of its On Entertainment package intended for US cable and satellite operators. The feature will be able to adjust a recording schedule to ensure that a viewer doesn’t miss the closing segments of a game that has ended up in overtime. Gracenote began its push into sports back in June, when it acquired Infostrada Sports and SportsDirect to expand its data and tagging catalog outside of its music, TV and movie expertise. The previous year, Gracenote acquired What’s On India, a company based in…