IBC very much had its focus on the cloud rather than 4K this week, at Europe’s largest digital media conference and exhibition. And Paul Larbey of Alcatel Lucent’s Video Business Unit put it best when he said, “Set tops boxes disappear, right?” as his starter for ten, as he began a far reaching presentation that quite excited Faultline – at first. As we told Larbey it is our job at Faultline to say outlandish things like set tops now die, and to hear it from an established IP vendor was very much a turning of the tables. But other announcements at the show also underlined the emergence of cloud strategies, including within areas which we do not usually cover, such…