About ten years ago Faultline wrote a report on the economics of quad play. We hardly sold any (about 20), and the reason was, one of our resellers told us, was that “quad play” was old hat. The truth is that Quad play is very much “new hat” and this report was perhaps a decade ahead of its time. People made the mistake of thinking that being familiar with the term meant they understood it, and back then lots of people were using the term simply as a catch phrase, so it was deemed to be time we moved onto the next catch phrase. We remember trying “Double triple play,” which was voice, data and video on both fixed and…