NAB 2025 marked a first for Accedo—as the first major trade show where the Swedish TV app developer officially declared itself a consultancy services company. Back at IBC 2022, Faultline was almost laughed out of the Accedo booth for suggesting that the company was turning into Accenture. While we saw the writing on the wall three years ago, it is not exactly a well-kept secret that many video software companies offer pro bono consultancy services to prospective and high-paying media clients. Faultline now stands vindicated as Accedo firmly plants its consultancy flag in the Nevada desert. Though this is bittersweet, as it lifts the kimono on an industry giving away expertise for free, just to get a foot in the…