Outside of the headline announcements from Cannes Lions 2025 this week (see separate story this week on Netflix, Amazon, Disney, etc.), a flurry of vendor-driven partnerships and product updates collectively point to the future direction of advertising in the ongoing journey from traditional TV to streaming media. The Trade Desk has teamed up with a specialist in spatially-aware AI technology, while VideoAmp is honing its sports measurement skills, and TelevisaUnivision has recruited EDO for improved advertiser ROI in cross-platform streaming campaigns. Comcast Advertising has also weighed in with new performance-driven offerings for brands. Evidently, there has been an extra-heavy US presence at this year’s French festival of creativity. To The Trade Desk first, which has for the second week running…