Faultline’s high-level NAB 2025 snapshot, delivered exclusively from the West Hall this year, summarized the show as “big ideas, smaller crowds.” One of those big ideas came from Ateliere Creative Technologies, which was armed with a compelling concept for media delivery at NAB 2025. The software outfit, best known for its eco-friendly cloud-native production capabilities, wants to reshape how content is produced, stored, and delivered with a concept that’s equal parts innovation and provocation. The pitch is to break content down into component parts that can be reassembled on-the-fly based on user preference. That means a 90-minute soccer match could collapse into 20 minutes for casual fans, or even just 5 minutes if you’re only in it for the…