Fabric, a previously elusive name in Faultline’s archives, emerged as a wildcard at NAB 2025—quietly tucked away in a cabana at the back of the West Hall, yet armed with a surprisingly loud message: the content supply chain is about to get a lot leaner. CEO Rob Delf’s five-year vision is radically at odds with today’s prevailing wisdom. While the industry rallies around more—more content, more platforms—Fabric is whispering less. The company, pitched as media supply chain OS provider, is preaching less archival bloat. Less vendor sprawl. Less manual entry. Less budget waste. We are skeptical, but Delf is bullish. He explains to Faultline, “You hoard things of value, content is valuable. There is a variable cost for delivery, I’m not…