With the saturation of FAST (free ad-supported streaming TV) channels, news about the forthcoming launch of Amazon Prime Video’s first dedicated linear TV channel has flown under the radar. However, the company contests that the new channel, simply called Prime, differentiates from the platform’s bouquet of themed FAST channels owing to the inclusion of live sports—further blurring the marketing handbook’s definition of “pay TV”. And with Prime Video pushing further into the linear game, putting a modern twist on a legacy viewing format, the company is recruiting experts from legacy systems to support the launch of the Prime channel in Germany and Austria, from mid-April. One of those is Media Press, the largest provider of localized European metadata for media…