Liberty Global, the largest shareholder in UK broadcaster ITV, is reportedly greasing the wheels for a sale—potentially marking another step in the industry’s ongoing divorce between content creation and traditional broadcast infrastructure. Tabloid leaks suggest France-based Banijay Entertainment is sniffing around, apparently enticed more by the ITV Studios division than of ITV’s broadcast pedigree or streaming appendage. Banijay Entertainment, itself owned by Amsterdam-based Banijay Group, is no stranger to English-language hits, with titles like ‘Peaky Blinders’ in its catalog. ITV, meanwhile, has supplied global streamers with intellectual property like ‘Rivals’ for Disney+. A full takeover is reportedly being considered at around £3 billion ($4 billion), but it’s more likely that ITV will be carved up—with Banijay needing funding reinforcements from…