Netflix’s line of interactive titles was once hailed as a bold experiment in lean-forward TV. However, the format is quietly shrinking, with engagement falling sharply. As viewing hours fall and promotional efforts dry up, it’s becoming clear that Netflix no longer views interactive storytelling as a strategic priority. Netflix’s failure to engage audiences hungry for interactive content, such as choose your own path stories, means the company has to place all its interactive chips on gaming, and as we explained last week, success in the cutthroat gaming sector is not guaranteed based on success in other walks of entertainment. Faultline’s latest analysis of the H2 2024 Netflix Engagement Report—covering July to December 2024—confirms what many had suspected. Total viewing hours…