At NAB 2025, Witbe stood out in the West Hall not just for showcasing a $50,000 beast of a device that could crush a Witbox like a paper cup—but for being one of the few vendors outside the official ATSC 3.0 zone to mention NextGen TV at all. The French video automation specialist recently joined the National Content & Technology Cooperative (NCTC)—effectively inserting itself into a 700-member-strong cable co-op to push automated monitoring across tier 2 and 3 operators in North America, where NextGen TV is (gradually) gaining traction. That makes two key marketplace moves for Witbe in a year, after joining the UK’s Digital TV Group (DTG)—a clear strategy of letting partner directories and procurement platforms do the selling.…