Recent headlines have gushed over “slick” and “intuitive” user interface updates at mainstream global streaming platforms like Netflix and Apple TV+, all peddling some game-changing new AI-powered search and discovery feature. In terms of using AI and generative AI as the brush for video UI makeovers, YouTube has just trounced the lot of them. However, arguably the closest we have seen to a truly generative AI-based UI (genUI) update has come from Orange, which has demonstrated a conversational AI voice assistant designed to be integrated into its Livebox TV set tops, powered by GPT-4. The way we use the internet to search has already changed dramatically in the last 12 months. Google saw where ChatGPT was taking the search market,…